Privacy Policy

Museum of Illusions Hong Kong Limited ("MOI Hong Kong", "we", "our" or "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit our website, purchase tickets, book events, subscribe to our communications or otherwise interact with us.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1.WHO WE ARE

Museum of Illusions Hong Kong Limited

Email: [email protected]

Website: www.moihongkong.com.hk

2.COMPLIANCE WITH HONG KONG LAW

This Privacy Policy is intended to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) ("PDPO") of the Hong Kong Special Administrative Region.

3.PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data:

Information You Provide Directly
  • Name
  • Email address
  • Telephone number
  • Postal address
  • Company name
  • Event booking details
  • Customer service enquiries
  • Newsletter subscription preferences
Ticketing and Booking Information
  • Ticket purchases
  • Booking references
  • Visit dates and times
  • Group booking information
  • Event reservation details
Payment Information

Payments are processed by secure third-party payment providers.

We do not generally store complete payment card information on our systems.

Website Usage Information

When you visit our website, we may automatically collect:

  • IP address
  • Device information
  • Browser type
  • Operating system
  • Website activity
  • Pages visited
  • Referral source
  • Approximate location data
CCTV Footage

For security and safety purposes, CCTV systems may operate within Museum premises.

4.PURPOSES FOR WHICH PERSONAL DATA IS COLLECTED

We may use your personal data for the following purposes:

Ticketing and Admissions
  • Processing ticket purchases
  • Managing reservations
  • Issuing confirmations
  • Providing visitor services
Customer Support
  • Responding to enquiries
  • Managing complaints
  • Providing assistance
Events and Group Bookings
  • Organising school visits
  • Managing corporate events
  • Administering private bookings
  • Coordinating event logistics
Marketing and Communications

Subject to applicable legal requirements and your preferences:

  • Newsletters
  • Promotions
  • Special offers
  • New exhibition announcements
  • Event invitations
Website Administration
  • Website maintenance
  • Performance monitoring
  • Analytics
  • Security management
Legal and Regulatory Compliance
  • Fraud prevention
  • Security investigations
  • Compliance with legal obligations
  • Responding to lawful requests from authorities
5.DIRECT MARKETING

We may use your personal data for direct marketing purposes, including information relating to:

  • Museum exhibitions
  • Events and experiences
  • Promotional offers
  • Membership programmes
  • Merchandise and retail offerings
  • Partner promotions where applicable

Where required by the PDPO, we will obtain your consent before using your personal data for direct marketing.

You may opt out of marketing communications at any time by:

6.DISCLOSURE OF PERSONAL DATA

We may disclose personal data to:

Service Providers
  • Ticketing providers
  • Payment processors
  • Customer relationship management providers
  • Marketing platforms
  • Cloud hosting providers
  • IT support providers
Professional Advisers
  • Lawyers
  • Auditors
  • Accountants
  • Insurers
Regulatory Authorities

Where required by law, court order or lawful governmental request.

We do not sell personal data to third parties.

7.INTERNATIONAL TRANSFERS OF PERSONAL DATA

Museum of Illusions Hong Kong welcomes visitors from around the world.

In connection with the operation of our business, personal data may be transferred to, stored in or processed outside Hong Kong by trusted service providers.

Such locations may include:

  • Hong Kong SAR
  • Mainland China
  • Singapore
  • United Kingdom
  • European Union
  • United States
  • Other jurisdictions where our service providers operate

By providing your personal data, you acknowledge and agree that your information may be transferred internationally where necessary for the provision of our services.

We take reasonable measures to ensure that personal data transferred internationally receives an appropriate level of protection.

8.DIGITAL SERVICES AND THIRD-PARTY PLATFORMS

We may use third-party platforms to operate our business, including:

  • Shopify
  • Stripe
  • Google Analytics
  • Google Ads
  • Meta (Facebook and Instagram)
  • Klaviyo
  • Mailchimp
  • Ticketing platforms
  • Customer support platforms
  • Cloud hosting providers

These providers may process personal data on our behalf and may store information outside Hong Kong.

9.DATA SECURITY

We implement reasonable technical and organisational measures to safeguard personal data, including:

  • Access controls
  • Password protection
  • Secure hosting environments
  • Encryption where appropriate
  • Staff confidentiality obligations
  • Cybersecurity monitoring

While we strive to protect personal data, no method of electronic transmission or storage can be guaranteed to be completely secure.

10.DATA RETENTION

Personal data will be retained only for as long as reasonably necessary to:

  • Fulfil the purposes for which it was collected;
  • Comply with legal obligations;
  • Resolve disputes;
  • Enforce our agreements;
  • Maintain business records.

When personal data is no longer required, it will be securely deleted, anonymised or destroyed.

11.COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to:

  • Operate website functionality;
  • Improve website performance;
  • Analyse visitor behaviour;
  • Support online ticket purchases;
  • Deliver relevant advertising.

For further information, please refer to our Cookie Policy.

12.YOUR RIGHTS UNDER THE PDPO

Subject to applicable law, you may have the right to:

Access Your Personal Data

Request a copy of the personal data we hold about you.

Correct Personal Data

Request correction of inaccurate or incomplete personal data.

Opt Out of Direct Marketing

Request that we stop using your personal data for direct marketing purposes.

Make a Complaint

Contact us regarding concerns about our handling of personal data or contact the Office of the Privacy Commissioner for Personal Data, Hong Kong.

A reasonable administrative fee may be charged for data access requests where permitted by law.

13.CHILDREN'S PRIVACY

We do not knowingly collect personal data from children except where reasonably necessary for ticket purchases, school visits, educational activities or event bookings.

Parents and guardians remain responsible for supervising children's use of our website and services.

14.CCTV MONITORING

For safety, security and operational purposes, CCTV systems may be in use within Museum premises.

Recorded footage may be used for:

  • Security investigations
  • Incident management
  • Crime prevention
  • Compliance with legal obligations

Footage will be retained only for as long as reasonably necessary.

15.THIRD-PARTY WEBSITES

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites and encourage users to review their privacy policies.

16.CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated effective date.

Your continued use of our website and services following publication of any changes constitutes acceptance of the revised Privacy Policy.

17.CONTACT US

If you have any questions regarding this Privacy Policy or our handling of personal data, please contact:

Museum of Illusions Hong Kong Limited

Email: [email protected]

Website: www.moihongkong.com.hk

Effective Date: June 2026

Version: 1.0 (Hong Kong Privacy Policy – PDPO Compliant)